Objective:
The aim of Module 3 in the Introduction to Paid Marketing is to help you apply the knowledge you acquired in Module 2 regarding keywords to Adgroups. This module will equip you with the foundational knowledge necessary to create persuasive ad copy for your Google Ads campaigns.
By the end of Module 3, you should be able to use your understanding of keywords and Adgroups to craft compelling ad copy that resonates with your target audience.
What’s Included:
- Lesson 1: Ad Types
- Lesson 2: Anatomy of a Responsive Search Ad
- Lesson 3: Writing Ad Copy
- Lesson 4: Google Guidelines
- Lesson 5: Ad Extensions
- Resources: Ad Writing Template
- Resources: Unique Selling Proposition
Instructors:
Jesica Smith, General Manager
"Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date." ~ David Beebe