In May we looked at the different players in the commercial market. This time we will delve into the twisted and somewhat misunderstood world of equipment. Many restorers still use the “WOT” method of equipment selection, as in “Whatever’s On the Truck.”
I want you now to consider the “WHAT” method, as in “ Whatever the Project Requires.” Have you ever lost a bid when you were sure you charged less per day for air movers or labor than anyone else? You may have thought someone had the inside track and maybe so, but most likely you lost the bid on the total bottom line, not on just the bid price.