Objective:
The primary goal of this course is to instruct new users on essential topics in online advertising, such as keywords, keyword research, keyword match types, negative keywords, and ad groups. Upon completing the course, learners will have a solid grasp of these concepts and be able to utilize them effectively to conduct keyword research and create ad groups for their advertising campaigns.
By the end of this course, learners will be able to define and comprehend these essential concepts, enabling them to use them efficiently for their online advertising efforts.
What’s Included:
- Lesson 1: Keyword Basics
- Lesson 2: Keyword Research
- Lesson 3: Keyword Matchtypes
- Lesson 4: Negative Keywords
- Lesson 5: Introduction to Adgroups
- Resources: Keyword Planner Walk-through
Instructors:
Jesica Smith, General Manager
Hayden Lee, Client Success Manager
"Marketing is TOO important to be left to the marketing department." ~ David Packard