Description


Interactive eLearning Course

Duration:  3 hours and 21 minutes

Register and learn anytime and anywhere:  HERE

Spot on Solutions, a leading digital marketing agency with a niche focus on the restoration and home services industries, is excited to provide on-demand training for marketing, personal development skills, and business growth.  It is designed to make it simple and cost-effective for business owners.  

Introduction to Paid Marketing

Course One is an introduction that will equip you with a thorough understanding of paid marketing, with a specific emphasis on pay-per-click.  Through six lessons, you will learn about the Google Ads platform, including campaign and ad types, as well as bid strategies.  Upon completing all modules, you should have a stronger grasp of how to identify your target audience and select the appropriate campaign type for pay-per-click, giving you greater confidence in your marketing efforts.

  • Lesson 1:  The Introduction
  • Lesson 2:  The SERP
  • Lesson 3:  The Auction
  • Lesson 4:  Types of Ads
  • Lesson 5:  Campaign Types
  • Lesson 6:  Bid Strategies
  • Persona Walk-Through
  • Resources:  Definition & Lingo
  • Resources:  Persona Worksheet

Introduction to Keywords

Course Two will instruct new users on essential topics in online advertising, such as keywords, keyword research, keyword match types, negative keywords, and ad groups.  Upon completing the course, learners will have a solid grasp of these concepts and be able to utilize them effectively to conduct keyword research and create ad groups for their advertising campaigns.

By the end of this course, learners will be able to define and comprehend these essential concepts, enabling them to use them efficiently for their online advertising efforts.

  • Lesson 1:  Keyword Basics
  • Lesson 2:  Keyword Research
  • Lesson 3:  Keyword Matchtypes
  • Lesson 4:  Negative Keywords
  • Lesson 5:  Introduction to Adgroups
  • Resources:  Keyword Planner Walk-through

Introduction to Ad Groups

Course Three will help you apply the knowledge you acquired in Course Two regarding keywords to Adgroups.  This module will equip you with the foundational knowledge necessary to create persuasive ad copy for your Google Ads campaigns.

By the end of Course Three, you should be able to use your understanding of keywords and Adgroups to craft compelling ad copy that resonates with your target audience.

  • Lesson 1:  Ad Types
  • Lesson 2:  Anatomy of a Responsive Search Ad
  • Lesson 3:  Writing Ad Copy
  • Lesson 4:  Google Guidelines
  • Lesson 5:  Ad Extensions
  • Resources:  Ad Writing Template
  • Resources:  Unique Selling Proposition

Instructors:

Katie Harris, Partner

Derek Preece, Partner

Jesica Smith, General Manager

Hayden Lee, Client Success Manager

"GOOD marketing makes the company look smart, GREAT marketing makes the customer feel smart."  ~Joe Chernov